Business-focused Senior Product Manager · builder-PMYerres, FR · remote

I turn ambiguity into products that create meaningful outcomes for users and businesses.

Nine years across B2B SaaS at $300M+ ARR and B2C at 100M-install scale. I care deeply about understanding the users, thinking in systems, and the well-being of teams that I work with.

See selected product work →
Currently Senior PM at Dotfile · previously Strapi, Freshworks, Jio
Paridhi Dixit

Selected product work

Four different problem spaces — AI product strategy, voice AI built from scratch, monetizing an open-source product, and consumer scale in India.
01

AI Translations

Strapi · Senior PM 2021–2025 · content-manager persona

Cut time-to-publish by 35%, kept content in sync across 100+ languages — with AI output content managers actually preferred.

I established the AI principles the whole product team works from, and applied them to AI Translations and AI-assisted asset management — from discovery through to monetised features. On Translations I A/B tested manual vs. automatic triggers across 200 projects, ran evals on different models before picking one, and designed how AI is monetised in the product.

  • Faster to publish35%
  • Discovery → MVP8 wks
  • Sync · Locale → Source100%
  • Of users edited output<1%
  • Projects A/B tested200
  • Adoption65%
  • Stickiness99%
02

Voice AI

Freshworks · Senior PM 2019–2021 · cloud telephony

Resolved 65% of callers' issues with voice AI — freeing agents for the hard problems.

I ran a pilot with AI voice agents for linear customer queries — scoped to high-confidence intents with clean handoff to humans. It resolved 65% of eligible calls in the first six months, letting human agents focus on the complex issues that actually need their expertise.

  • Deflection rate65%
  • Faster first response25%
  • Calls A/B tested120K
  • Interactions / year20M+
03

Monetisation · Review Workflows

Strapi · Senior PM 2021–2025 · open-source CMS

Led the monetisation strategy for an open-source community product.

Leadership was split on how to monetise an open-source product. I turned the stalemate into a decision — building the proposal from competitor analysis, usage data, and sales projections, and securing buy-in to run a three-month experiment instead of arguing in circles. Alongside it, I traced and closed a revenue leak that would have cost roughly a third of ARR, then shipped the enterprise features — Review Workflows, platform v5 — that grew revenue.

  • Revenue leak caught & fixed35%
  • Growth in ARR23%
  • Enterprise customers · month 125
04

0→1 · Consumer streaming

JioTV & JioCinema · PM 2016–2018 · Reliance Jio

Launched OTT video streaming apps for Indian audiences.

I built and scaled JioTV and JioCinema in their launch years — architecting for 20M concurrent viewers during live cricket, and running the real-time war room that kept it standing during major live events.

  • JioTV installs · yr 1100M+
  • JioCinema installs · yr 150M+
  • Concurrent viewers20M
  • Best Mobile Video · Global Mobile AwardsMWC'18

Writing & Speaking

Creating a shared understanding — from newsletters to keynotes.